Storytelling is NOT for Content Marketing

Stories attract and engage your audience along the different stages of the buyer’s journey. That is what the “Content” in Content Marketing is all about, right? So why is it wrong to tell stories for Content Marketing?

All brands that engage in Content Marketing are essentially “Broadcasters”. Content Marketers are essentially “Programming Managers”. We decide the types of content or programme to have for our brand.

When I first joined the TV industry, I was told that the role of public service broadcast media is to inform, educate