Pulling the audience into your brand story

I remember the days when my dad brought me to see Jackie Chan’s movies in the eighties. Without fail, I would exit the cinema each time all pumped up and eager to try out some of the moves. As I replayed the story in my mind, I would imagine myself to be the hero and “role played’ my own variation of the story for days… with the whole ensemble made up of I, me and myself. 😂